The Basics of Effective Web Design

Posted by Plato Design Agency on 24 January 2011 | 32 Comments

Tags: Website Design Christchurch - Online Marketing - Branding - Search Engine Optimisation

Creating and maintaining a powerful online presence is mandatory for any thriving business or organization today. Beyond offering a website, however, businesses are finding it increasingly important to focus on retaining every unique visitor that finds their site to make the most of every advertising dollar, especially as regular Web users become more desensitised to marketing efforts. To ensure that each client's website makes a lasting impressing, Plato Design Agency's in-house website designers and Web specialists focus on the following Web design principles:

Highly Effective Navigation. Internet users are seeking information first and foremost, and how quickly and efficiently they can get it is paramount. However, many people mistakenly believe that presenting information alone is enough to satisfy their visitors. Studies show that Web users not only seek information, but they seek it in a very specific manner. For example, readers often seek primary company information to tell them if they have arrived in the right place in the upper left-hand corner of the page, which is why logos often appear there. Near the logo, running just beneath it or across the center of the page, is where navigation bars and buttons generally appear, as users seek this information next in most cases. Understanding these principles and how the eye travels around the page is one of the many ways our Website designers develop sites that retain visitors.

Consistent Branding. At Plato Design We ensure consistency across all your marketing material, newsletters, Corporate Profiles, through to all your online channels including your website, and email marketing templates. A professional design agency like ours in Christchurch can ensure that colors and styles remain more precise across different browsers and marketing programs. This is a crucial component of consistent branding, which includes making sure that the public recognizes your unique logo and marketing approach every time. In turn, a more consistent branding plan develops higher public trust.

Accessible Sharing Tools. Word of mouth has long been a business survival staple, and online word of mouth translates to easy sharing tools placed where visitors are most likely to take advantage of them. Our Web design specialists at Plato Design work to make client websites ready for visitor-initiated marketing, one of the most cost effective advertising methods available.

Innovative Design and Follow-Up. Putting professional design and Web business skills together, our team not only focuses visitors' attention on the most pertinent details of a page, but also keeps them coming back again. E-mail newsletter marketing services, prominent sign-up pages and contact pages, and other interactive communication offerings allow users to make contact with clients for a variety of purposes, greatly increasing the odds of a return visit.

While the above information outlines some of the most basic Web design principles, our team also specialises in search engine optimization every step of the way. The process of attracting visitors is integrated into every step, making retention and follow-up all the more effective.

Of course there are several other factors to consider to ensure you get the most out of your investment online, Our team offers a one hour free consultation contact us today