Janine Jansen

Janine Jansen came to us looking for a new brand, a professional image that they could grow with to move their image to the next level and launch their first mall salon in Northlands Mall, Christchurch.

They wanted a clean and classy style that related to males as well as females. We developed their new brand to be strong and consistent across all material including salon signage, a new website and all of their stationery.

The logo was designed to include a strong steel sheild as the key icon with two 'J's representing Janine Jansen. The soft curls on either side soften the shield and add a feminine aspect, in the salon these curls are used as gloss features on matt black walls to add a subtle feature that looks stunning. The logo also utilises a reflection to represent that they are in the industry of beauty with their key focus on making people look and feel beautiful.

Janine Jansen has found that their new brand has not only attracted a new level of clientelle, it has also generated quality employment enquiries with highly skilled hairdressers wanting to be a part of the Janine Jansen family.

They have now also rolled out the new brand into their Nelson salon with Dunedin and Riccarton next to be upgraded with the new brand fit out.